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NAIJA BEATS: How Creative Arts Are Forging Nigeria's New Economy - Great Nigeria Library
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NAIJA BEATS
How Creative Arts Are Forging Nigeria's New Economy

By Samuel Chimezie Okechukwu

From the vibrant rhythms of Afrobeat to the global influence of Nollywood, "Naija Beats" explores the explosive power of Nigerian pop culture. Samuel Chimezie Okechukwu masterfully reveals how art and economics intertwine, forging a modern national identity. This is the essential guide to understanding how Nigerian creativity conquered the world while staying true to its roots.
NAIJA BEATS: How Creative Arts Are Forging Nigeria's New Economy

Contents

  • 📖 Front Matter
  • Title Page
  • Copyright
  • Dedication
  • Foreword
  • Preface
  • 📚 Chapters
  • 1The Genesis of a Giant: From Nok Terracottas to FESTAC '77
  • 2The New Cultural Currency: How Burna Boy and Afrobeats Conquered the Globe
  • 3Nollywood's Mirror: Reflecting Social Realities from 'Living in Bondage' to 'The Milkmaid'
  • 4Beyond the Sound: The Economic Engine of Lagos's Nightlife and Event Culture
  • 5Canvas and Code: The Dual Rise of Nigerian Visual Art and Digital Design
  • 6The Creative Diaspora: Remittance of Ideas from Davido's Atlanta to Tg Studio's LA
  • 7Fashioning Identity: How Lagos Fashion Week and Adire Are Weaving a New Narrative
  • 8The Infrastructure Gap: Copyright, Piracy, and the Battle for Artists' Livelihoods
  • 9Scripting Change: How 'Shuga' and 'Skinny Girl in Transit' Drive Social Dialogue
  • 10The Creative Corridor: Blueprint for Arts Hubs from Freedom Park to the National Theatre
  • 11Educating the New Creator: Reforming Pedagogy with the Terra Kulture and RED Academy Models
  • 12The Naija Soft Power Doctrine: A Strategic Vision for Arts as National Policy
  • 📑 Back Matter
  • About the Author
  • Bibliography
  • 💝 Support the Author
  • The End

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